FIG. 01A recorded AI search
Scottsdale, AZ · ChatGPTWhen a patient asks AI for a med spa, does it name yours?
More and more patients start in ChatGPT rather than Google. The whole search takes nine seconds, it happens without you, and it ends with three clinics named. SpaSeen shows you every AI search that names someone else — and exactly what is keeping you out of the answer.
Patient
Best med spa in Scottsdale?
The AI
A few well-reviewed options in Scottsdale:
- Northlight Aesthetics01
- Rivermark Skin Studio02
- Halden Med Spa03
Your clinic
Consumers using AI
6%45%
Used AI to find a local business this year. One year ago, 6%.
Named, then not · n=319
55%
Of clinics ChatGPT named at all, it later did not name — same question, asked again.
Unreadable · n=213
1 in 11
Med spa sites we tested could not be fetched and read at all.
FIG. 03Why your SEO did not fix this
You can be number one on Google and still never get mentioned by AI.
The AI is not reading Google's rankings. It fetches your pages itself, works out whether it can actually read them, and quotes the ones that answer in plain words.
Which is why an agency can be doing exactly what you hired them for and this still goes wrong. It appears nowhere in a rankings report, so the first sign of trouble is a quiet year.
Sample report · an invented clinic
See what a SpaSeen report looks like.
Every check is a real SpaSeen check; the clinic is invented, so nobody's weaknesses become our marketing. Which clinics ChatGPT, Claude, Perplexity and Gemini named, and the first issue to fix, free to read. Yours reads the same - same questions, same layout, your clinic's name on it.
FIG. 04What we check, in order
Each line only matters once the one above passes- Retrievability
- Can the AI fetch your page at all? Nothing downstream can matter while this fails.
- Readability
- Are your business facts in the page before any JavaScript runs?
- Citability
- Is there anything worth quoting — direct answers, FAQs, stated prices?
- Entity clarity
- Does the wider web agree on your name, address and phone number?
- Reviews
- How does your review count compare with the clinics named instead of you?
FIG. 05What a report looks like
Sample · Cedar Vale Med Spa · Scottsdale, AZ- RetrievabilityIssue found
- GPTBot is refused in robots.txt, so ChatGPT cannot fetch the site at all.FixAllow GPTBot, ClaudeBot and PerplexityBot: one line each in robots.txt.
- ReadabilityIssue found
- Treatment prices load only after JavaScript runs, which AI readers never execute.FixPut the treatment menu in the page HTML itself.
- CitabilityIssue found
- No page answers a patient question directly, so there is nothing to quote.FixPublish a short FAQ in plain text, questions as headings.
- Entity clarityPassing
- Name, address and phone match across the 14 listings we checked.
- ReviewsPassing
- Review count is within range of the three clinics named instead.
Example report: the clinic is invented, the checks are the four above plus reviews. Every finding in a real report lands in this shape: what we observed, and the specific fix, in order.
FIG. 06Questions we get asked
Does ChatGPT recommend med spas?
Yes. Asked for the best med spa in a city, ChatGPT, Claude, Perplexity and Gemini each answer with a short list of named clinics — usually three. They are not reading Google's rankings to build it. They fetch pages themselves, judge what they can actually read, and quote the ones that answer in plain words.
Why doesn't AI mention my med spa?
Usually because something earlier in the chain failed, not because of anything you said. The AI has to be able to fetch your site, then read your business facts in the page before any JavaScript runs, then find something worth quoting. Across 213 med spa sites we tested, nearly one in eleven could not be fetched and read at all — those clinics were never in the running, whatever their marketing looked like.
How do I find out whether AI recommends my clinic?
Ask it yourself, in the words a patient would use, and check whether you are named. That tells you about one answer on one day. SpaSeen runs the same patient questions across all four assistants on a schedule and records who was named — which matters because the answers move: of the clinics ChatGPT named at all in our study, 55% were not named on every one of three identical asks.
Isn't this just SEO?
No, and the two can disagree completely. You can rank first on Google and never be named by an AI, because the assistant is not consulting those rankings — it is fetching and reading your pages on its own terms. It is a different channel with different inputs, which is why an agency can be doing exactly what you hired them for while this goes wrong. It shows up in no rankings report.
Do I have to give SpaSeen access to my website or Google account?
No. SpaSeen runs entirely on public information — the same pages and listings an AI assistant sees. There is nothing to install, no plugin, and no permission to grant. A clinic name, a city and a website address is everything it needs.
What do I actually do with the findings?
Each finding comes with a plain instruction you can act on or hand to whoever runs your site. SpaSeen diagnoses; it does not edit your website, your listings or your content, and it never writes anything on your behalf. Most fixes are small and specific — a crawler rule, a fact stated in the page rather than loaded in, an answer written where there was none.
Which AI assistants does SpaSeen track?
ChatGPT, Claude, Perplexity and Gemini. Google AI Overviews is deliberately absent: Google sells no way to query it, so any tool claiming to track it is inferring rather than reading. We would rather report four we can actually observe.
Read the AI searches happening about your city.
A clinic name, a city and a website is everything we need. SpaSeen runs on public information alone — nothing to install, no plugin, no access to grant.
Price
$99.99
Per month / per clinic
- ChatGPT, Claude, Perplexity, Gemini
- Tracked over time, not once
- The competitors named instead of you
- Ranked findings, each with a fix
- Cancel any time
What SpaSeen reports, and what it does not promise. SpaSeen reports what it observes. AI tools generate their answers independently, and no one — including SpaSeen — controls whether a given clinic appears in them. SpaSeen does not guarantee placement, recommendation or any particular outcome. It measures what the AI said, explains the issues it can identify, and leaves the decision of what to change with the clinic.
Sources — adoption: BrightLocal, Local Consumer Review Survey 2026 (n=1,002 US adults). Repeat naming: SpaSeen stability study, 319 clinics named across three identical asks. Readability: SpaSeen survey, 213 med spa sites / 12 US metros. Example clinics are fictional.